Photographic Series turned into Bloomingdale’s Catalogs
2011
“Inclusivity at Bloomingdale’s” is a continuation of several other art projects done between 2010 and 2012 on the Muslim veil. As a South Asian feminist artist, who has Muslim family members and friends, I was always skeptical of the ban on the veil, largely because I fundamentally believe the full veil to be a construct of patriarchal enactments, however, know all too well that women’s choices need to be recognized. Social and familial restrictions are also at play, if women are given the opportunity to progress in their educational and professional endeavors through the wearing of the veil, it certainly works to their advantage than being restricted in all aspects of “progress.”
As a scholar of Gender Studies and Violence Studies, I draw a relational comparison with alcohol bans put into place across several states in India. Over 80% of married Indian men drink heavily, and over 57% of married women in India are abused by their husbands because of their dependence on alcohol (alcoholism). Many states responded by placing a complete alcohol ban, which has reduced crimes against women and girls, but with the ban, rose the marketing of cheap, highly toxic liquor production, which became the go-to source especially during Covid lockdowns between 2020- 2021. What resulted was a spike in crimes against women. Many scholars and economists, since, have recommended the implementation of a “gradual ban,” because this is not only a fight against masculinist culture of drinking, but the market economy (India being the largest consumer of whiskey and other spirits in the world, in close ties with China and the United States). What is proposed is large sums of funding to go towards rehabilitation programs, family wellness centers, and edcational implementation against the use of alcohol. Immediate bans may have the potential of causing further damage.
Hence, “Inclusivity at Bloomingdale’s” is an effort to represent the Muslim veil as a fashion symbol, modeling the garment on the bodies of women who are geographically, culturally, and socially diverse. Though, as politicized the socio-cultural landscape is around the veil, this project carries with it enormous critical problems.